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Nintendo shares plunge on tariff fears, foreign investor retreat

Bloomberg
Bloomberg • 3 min read
Nintendo shares plunge on tariff fears, foreign investor retreat
Before Trump doubled levies on China this week, software-making firms like games developers had been seen as relative tariff safe havens within the tech sector, driving stock gains. Photo: Bloomberg
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Shares of Mario Kart maker Nintendo plunged the most in seven months, as investors abandoned Japan’s outperforming video game stocks on worries that Donald Trump’s tariffs will drive up console prices in the US. 

Nintendo sank as much as 9.8% in Tokyo, its biggest intraday drop since the stock market rout on Aug 5. The shares had traded at an all-time high last month and jumped 23% this year before Friday’s plunge. 

Under Trump’s new levies, games consoles, including the Switch 2, “could have higher selling prices in the US — the world’s biggest market for game consoles — due to heftier import costs, as most are either manufactured in China or rely on suppliers in the country for parts”, wrote Nathan Naidu, an analyst at Bloomberg Intelligence, in a note.

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