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P&G launches health and hygiene institute in Singapore

Atiqah Mokhtar
Atiqah Mokhtar • 2 min read
P&G launches health and hygiene institute in Singapore
The institute will focus on scientific research, product innovation and behavioral insights for improved hygienic practices.
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Procter & Gamble (P&G) today launched the Health and Hygiene Institute at its Singapore Innovation Center (SgIC).

The Health and Hygiene Institute will be a scientific research and innovation hub that focuses efforts on research in areas related to health and hygiene, bridging data science, microbiology, and behaviour insights with product development

The newly launched institute aims to champion high quality scientific research, product innovation and behavioral insights that will lead to improved hygienic practices and the protection of health.

See also: How P&G faces the fast-moving consumer world

“Health and hygiene have taken center stage in a Covid-19 world. As part of our commitment to improving the lives of consumers, we wanted to build our research and innovation capabilities in these areas and lend our expertise and voice to advocate for best hygiene practices in Singapore and around the world,” said Yuko Nakamura, vice-president of research and development and site leader for the SgIC.

“We also hope to bring the science to life through our hygiene products across various P&G brands, in order to support our consumers in achieving their desired health and hygiene outcomes,” Nakamura adds.

Located in Biopolis, the SgIC, which opened in 2014, is the largest private research facility in Singapore

Photo: P&G

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