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UOBAM opens robo-advisory mobile app to the public with UOBAM Invest

Kayla Whang
Kayla Whang • 3 min read
UOBAM opens robo-advisory mobile app to the public with UOBAM Invest
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UOB Asset Management Ltd (UOBAM) on Monday launched UOBAM Invest, a robo-advisory mobile app for retail investors in Singapore. This service was previously only available to corporate clients, but is now accessible to the public.

The biggest draw of robo-advisers, according to a survey by UOBAM among retail investors, is that these platforms provide a simpler and easier way to manage investments. However, they were also concerned about the credibility, security and long-term viability of robo-advisers.

Thio Boon Kiat, CEO of UOBAM, reassured that the UOBAM Invest mobile app is one way UOBAM demonstrates how it is combining more than 30 years of investment experience with the use of technology to make investing simpler, smarter and safer.

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