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Culinary Class Wars judge to boost South Korea IPO market with US$61 mil listing

Bloomberg
Bloomberg • 3 min read
Culinary Class Wars judge to boost South Korea IPO market with US$61 mil listing
Theborn Korea owns some 25 brands including New Maul Restaurant, Hong Kong Banjum and Paik’s Coffee, operating around 2,900 outlets. Photo: Saemaeul Sikdang
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A chef made famous by a hit Netflix show is poised to boost South Korea’s struggling IPO market, listing his restaurant chain in a deal that may value his stake at about US$180 million ($237.44 million).

Investment bankers in the nation are hoping the share sale this week by a restaurant franchise chain founded three decades ago by chef Paik Jong-won will lure investors looking for exposure to Korea’s food industry.

At the top of the marketing range, the IPO could raise up to 84 billion won ($80 million) and value the company, Theborn Korea, as much as 405 billion won. While it’s a modest deal, it offers a rare chance to bet directly on the country’s culinary sector.

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