An increasingly popular gym franchise in Japan costs around US$20 ($25.60) a month, offering teeth whitening, photobooths and — almost as an afterthought — exercise equipment.
The patchwork concept is called Chocozap, run by Rizap Group, a billion-dollar fitness company that made its name in high-end personal training. In less than two years, the sub-brand has tapped into a casual and frugal gym user base with more than 1,500 locations and 1.2 million-plus customers.
