“If you look at our portfolio of brands and products, that’s exactly what we aim to do — we help businesses to better understand themselves, their people and their market, better position and brand themselves, as well as upgrade their people and processes.”
Through his two-decade long career in the media and exhibition industry, one principle that resonates with Datuk William Ng is Sun Tzu’s famous teaching in The Art of War: “If you know the enemy and know yourself, you need not fear the result of a hundred battles”.
“Sun Tzu taught that to win a hundred battles, you need to know yourself and your enemy, which means your market and the competition,” says the co-founder, chairman and managing director of Singapore Exchange (SGX) listed publisher and awards organiser Audience Analytics.
