Meanwhile, the company’s leadership wants a single dashboard showing every customer interaction across all 11 markets.
Imagine you run a food delivery platform across Southeast Asia. Then a customer in Vietnam complains about a missing order. It sounds simple enough — except Vietnamese regulations require that the conversation data stay within the country’s borders.
The platform’s customers in Singapore, Indonesia and Thailand don’t just face different data-storage rules. In some jurisdictions, all data processing must happen locally. Others ban call recordings and media from leaving the country’s borders. And a few markets go even further, requiring the application servers themselves to be hosted in-country.

