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Bulgari CEO sees China luxury market recovering in next two years

Bloomberg
Bloomberg • 2 min read
Bulgari CEO sees China luxury market recovering in next two years
The LVMH-owned jeweller has seen a more visible downturn this year in China at its brick-and-mortar stores versus online channels. Photo: Bloomberg
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China’s luxury market may recover in the next 24 months as the country’s economy bounces back, Bulgari CEO Jean-Christophe Babin said. 

The LVMH-owned jeweller has seen a more visible downturn this year in China at its brick-and-mortar stores versus online channels that can reach more customers including those in smaller cities, Babin added on Nov 6 in a roundtable interview at the annual China International Import Expo in Shanghai. 

His forecast comes as luxury giants from Swiss watchmakers to fashion brands struggle to lure back Chinese consumers.

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