Prior to securing this agreement, ST Group has already secured a presence in New Zealand with 15 outlets under the ‘PappaRich’, ‘Gong Cha’ and ‘Hokkaido Baked Cheese Tart’ brands - comprising nine group-owned outlets and six outlets owned and operated by its sub-franchisees.
SINGAPORE (July 5): ST Food Industries (ST Group) has entered into a master franchise agreement with Hyein Foods Co for the exclusive rights to the ‘NeNe Chicken’ brand in New Zealand.
In an SGX filing on July 4, ST Group announced that the agreement was set to have an initial term of 10 years, with an option for a further 10 year renewal.

