The job cuts are the latest fallout from a post-pandemic pullback in beer consumption in key markets including the US and Europe. The slowdown has triggered a leadership change, with Heineken surprising investors last month by saying chief executive officer Dolf van den Brink would step down in May.
(Feb 11): Heineken NV will cut about 7% of its global workforce, as the Dutch brewer contends with a drop in beer demand that is also affecting rivals as prices rise and consumers moderate their alcohol consumption.
The brewer, which also makes the Tecate and Amstel brands, said Wednesday it will cut 5,000 to 6,000 jobs — mostly in Europe — from a global workforce of 87,000. It also reported beer volumes fell in 2025, though the 2.4% drop was slightly less than analyst estimates.
