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European luxury shares’ US$240 bil rout is just the beginning

Bloomberg
Bloomberg • 4 min read
European luxury shares’ US$240 bil rout is just the beginning
Leather travel products in a Paris Olympics-branded window display at a Louis Vuitton luxury store ahead of the Olympic Games in central Paris, France in July. Photo: Bloomberg
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After enduring almost a quarter-trillion dollar hit to their market value in recent months, Europe’s luxury firms may see their stock-market clout wane further as China’s downturn worsens. 

Once seen as Europe’s answer to the US “Magnificent Seven” tech megacaps, shares in companies producing high-end clothing, handbags and jewelry are languishing, sapped by a spending slump. Even more ominous are signs that China’s rich, who once flocked to upscale boutiques in Paris, Milan and Hong Kong, may not return, their appetite for pricey items extinguished by the economy’s downward spiral. 

“This year is more volatile and more painful because it comes after this excessive growth,” Flavio Cereda, an investment manager at GAM UK Ltd. said, referring to the period immediately after the pandemic when consumers liberated from lockdowns splurged on shopping and travel. 

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