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ADDX's Choo welcomes curious investors to the private markets

Jovi Ho
Jovi Ho • 9 min read
ADDX's Choo welcomes curious investors to the private markets
“The public market has stayed private a lot longer. Everybody now wants a piece of this private space.”
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After years in big banks, Choo Oi-Yee says she may have taken for granted certain perks of the job, such as the support of a “big PR and marketing machine”, among others.

“As a senior banker, you tend to rely on a very big team of junior bankers to support you. If you fly to see a client somewhere, it’s always organised by an assistant,” Choo tells The Edge Singapore.

The former head of Singapore investment banking left UBS in early 2020 to plunge into the start-up world, targeting both new opportunities and dealing with new challenges. Choo started on a “fresh sheet of paper” as chief commercial officer of ADDX, a digital securities exchange backed by the Singapore Exchange (SGX), Heliconia Capital of Temasek Holdings and Tokai Tokyo Financial Holdings.

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