The younger Sim has over 40 years of experience as an entrepreneur in the world of consumer electronics and technology.
Creative Technology has appointed Freddy Sim, the younger brother of late founder Sim Wong Hoo, as CEO effective May 16.
Interim CEO Dr Tan Jok Tin, who is also the executive director of the company, will step down as interim CEO with the appointment of Sim. Tan was appointed interim CEO in February after Song Siow Hui retired.
