As part of its next phase of growth to capture a bigger slice of the property market, PropNex OYY has bolstered its leadership team with a slew of appointments effective Aug 23.
The newly enhanced management structure is part of PropNex’s masterplan to ensure leadership continuity over the longer-term led by highly-experienced property market practitioners.
Kelvin Fong, who is currently executive director and a board member of PropNex, has been promoted to deputy CEO. Fong brings with him more than two decades of real estate sales after joining PropNex in 2002 and becoming an executive director in 2018.
In his new role as Deputy CEO, he will lead PropNex’s Singapore agency, operations and strategies alongside CEO Ismail Gafoor, and oversee the company’s training development curriculum. He will also work closely with Michael Koh, PropNex’s newly promoted Chief Technology Officer (CTO), to accelerate the roll-out of its IT and digitalisation strategies which is seen as a key imperative given the emergence of disruptive prop-tech today.
Eddie Lim, who is currently senior vice president, has been promoted to Chief Agency Officer (CAO), a newly created role. Lim has been with PropNex since 2013 and will work closely with Fong and other team leaders to set out strategic plans to improve the scale, productivity and efficiency of the sales teams at PropNex in his new role as CAO. He will also oversee capabilities building and career development of the team leaders.
The company also promoted five other team leaders to the role of agency vice president. Gafoor, PropNex’s co-founder, will continue as executive chairman and CEO.
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Says the CEO: “The current PropNex key management and our newly appointed C-suites and Agency Vice Presidents have over 200 years of real estate knowledge collectively. I am confident they are the right team to strengthen PropNex’s market leading position as we seek to achieve our Vision 2025 of reaching 15,000 salespersons.”
Fong adds: “I look forward to rolling out new initiatives to empower our salespersons with timely data and technological support so that they remain relevant in the property market, and ultimately, continue to deliver value and professionalism to our customers.”
Shares in PropNex closed 0.5 cents or 0.52% down at 95 cents on Aug 23.
