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Silverlake Axis plans expansion in EMEA, appoints regional MD

Khairani Afifi Noordin
Khairani Afifi Noordin • 2 min read
Silverlake Axis plans expansion in EMEA, appoints regional MD
The appointment signals SAL’s strong growth plans in the EMEA region. Photo: Silverlake Axis
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Mainboard-listed Silverlake Axis (SAL) 5CP

has appointed Gyorgy Tamas Ladics as its new regional managing director of Europe, Middle East and Africa (EMEA).

Ladics has over 29 years of experience in digital strategies and business transformation. Prior to joining SAL in 2020, he worked in various markets across central and eastern Europe, the Middle East, Africa, Asia and Russia.

In his new role, Ladics will lead the development of strategies for the company’s businesses as well as act as an ambassador for various brands operated by SAL in the EMEA region. He will also be responsible for facilitating key business and customer relationship management on top of negotiating potential business opportunities.

The appointment signals SAL’s strong growth plans in the region, the company says in a statement. It adds that four out of five banks in the EMEA are looking to accelerate their digital transformation, driven by an amalgamation of changing consumer preferences, competition from fintech startups and changing regulations.

“The EMEA region is highly diversified in terms of the digital maturity of its banks. Its markets’ environmental pressure from both evolving consumer preferences and competitive pressure has led to many banks and financial institutions successfully navigating digital transformation, especially since barriers to entry for competitors dropped significantly”, says Ladics.

“Tomorrow’s digital banking champions will be determined by their readiness to offer open banking services and transform themselves to digitalised banking. We want to use our team’s combined expertise and experience to enable the region’s banks in doing so,” he adds.

See also: OCBC China appoints Seth Tan new head of corporate banking

As at 10.19am, shares in Silverlake Axis are trading flat at 33.5 cents.

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