Petico, which was founded in January 2019, is a prominent online-first company that sells high-quality products catered to pets. At the time, while the pet market in Malaysia was slowly evolving from commercial brands to high-quality products, no one store focused on selling just high-quality products in the country, shares Daniel Choy, co-founder of Petico. Petico’s three other founders are Ashwin Kumar, Ben Fong and Esther Loo. Choy himself hails from the family that owns the largest pet food manufacturer in Malaysia, Pet World.
Malaysian pet food retailer Petico made headlines when it acquired the assets of failed pet food retailer, Perromart, in August 2023. Perromart was one of the top pet e-tailers that carried a wide range of pet supplies, from food to accessories, before becoming insolvent in May 2023.
The acquisition, which was made at an undisclosed sum, did not include Perromart’s liabilities, although Petico offered vouchers to Perromart’s customers who were affected by delivery fulfilment issues as a gesture of goodwill.
