What Recommend did was to temporarily integrate its offerings with the Grab app in Indonesia, enabling users to procure services, such as air-conditioner servicing, plumbing, renovation works, interior design, architecture and construction, from the service providers also on the platform.
SINGAPORE (May 10): If there is one thing that internet and app-oriented start-ups track closely regardless of the industry they operate in, it is the conversion rate. This metric measures how much user traffic is translated into a desired action, for instance, sales. The aim, obviously, is to have a high conversion rate in order to boost the chances of success.
Recommend Group, which operates platform apps in three Southeast Asian markets, has found a way to improve the conversion rate. The home maintenance and improvement services platform has run trials in Indonesia with Grab, a much bigger regional platform with services ranging from ride-hailing to food delivery.
