“The idea is that we can help restaurants expand into areas where they don’t have a physical presence. We [find out] what customers want in a particular neighbourhood and the cuisines that aren’t in those neighbourhoods. We then develop relationships with top restaurants to bring them into those areas,” says Will Shu, CEO of Deliveroo.
SINGAPORE (Apr 30): Over the past decade, a whole host of start-ups have disrupted everything from retailing to transport with an asset-light and technology-heavy approach to business. Now, some of them are investing in assets associated with the traditional players they vanquished.
For example, Amazon.com opened a bookstore in New York in May 2017 and a supermarket in Seattle in January this year. Closer to home, Singapore-based budget accommodation platform RedDoorz has opened its own physical hotel here. Elsewhere, food delivery start-up Deliveroo has been experimenting with setting up “delivery-only” kitchens for restaurants to expand their reach. Deliveroo has already launched two such kitchens in Singapore — one in Katong and another in Kallang.
