“No two properties or stay experiences will be the same. The Crest Collection brand meets the growing demand for one-of-a-kind experiential stays and allows our guests to immerse themselves in the history and culture of the destination,” says Tan Bee Leng, Ascott’s managing director for brand & marketing.
The Ascott Limited, CapitaLand Investment’s (CLI) wholly-owned lodging business unit, is set to debut The Crest Collection brand in Singapore, China and Vietnam.
The Crest Collection comprises a global portfolio of bespoke hotels and serviced residences that “integrates heritage stories with curated hospitality experiences”.
