The Ascott Limited, CapitaLand’s wholly-owned lodging business unit, has launched its new ‘Discover ASR’ mobile app on Oct 6.
The app serves to deliver more convenience to Ascott’s Ascott Star Rewards (ASR) members, provide greater value and flexibility, as well as enhance their experiences with Ascott.
Through the app, ASR members can search for special deals and book their stay at about 200 participating properties in over 25 countries, manage their reservations, perform self check-ins and check-outs, redeem e-vouchers, and much more.
ASR members will also receive an additional 10% ASR points rebate for every booking made through the app.
The app will, in the coming months, include more languages and enhanced features such as digital keys to access apartments and notifications for guests to opt out of daily housekeeping.
ASR members will also be able to customise their stay by sharing their pre-arrival and in-stay requests come January 2021.
“The launch of the ‘Discover ASR’ mobile app is part of our digital ecosystem transformation journey to drive the growth of Ascott’s customers globally. Across our multiple lodging brands, Ascott provides a home away from home for a wide demographic of guests with varying lengths of stay. With the mobile app, ASR members are empowered to shape their own stay experiences through a unified platform in a convenient and effective way,” says Kevin Goh, CapitaLand’s CEO for lodging and Ascott’s CEO.
“Ascott’s adoption of technology has boosted our operational efficiencies and allowed us to deliver greater value to our business partners and customers. The use of unmanned service robots and self check-in kiosk with facial recognition have enabled us to minimise physical contact while continuing to provide seamless services to guests amid COVID-19,” Goh adds.
“ASR is one of Ascott’s key drivers to build brand loyalty and grow new customers. We have seen an increase in ASR membership since the successful launch of the ASR Points Purchase feature in June 2020 and ASR Elite Status Match programme in September 2020,” says Tan Bee Leng, Ascott’s managing director for brand and marketing.
“Our members will get to level up their stay experiences with the new ‘Discover ASR’ mobile app and the #DiscoverASR Virtual Travel Festival through an array of app exclusives, protips, recommendations, giveaways and contests,” Tan adds.
In conjunction with the launch of the app, Ascott is organising a #DiscoverASR Virtual Travel Festival. Through a livestream, giveaways and weekly contests, customers will get to snag protips, insider recommendations, and over $12,000 worth of ASR points and staycation prizes.
Shares in CapitaLand Limited closed 2 cents higher, or 0.7% up, at $2.77 on Oct 5.
