CapitaLand’s wholly-owned lodging business unit, The Ascott Limited has launched its ‘Work in Residence’ initiative at participating properties around the globe.
The initiative transforms selected apartments into conducive, self-contained work suites for guests seeking comfortable and alternative locations to comfortably work or study from home. Guests can now book these apartments on Ascott’s website with the option of daily, weekly, or monthly packages.
The worksuites come with dedicated work stations, regular housekeeping, complimentary coffee and tea or complimentary parking at selected serviced residences.
Telecommuting essentials such as high-speed WiFi, wide-screen monitor, webcam, and Bluetooth speakers with microphones are also available on demand.
The group is also offering ‘Space-as-a-Service’ where multinational corporations, entrepreneurs, and small-medium enterprises (SMEs) can optimise the use of space in its properties.
Examples include hosting cloud kitchens and Starbucks coffee kiosks, to organising live streaming or fitness activities in its apartments, fitness studios, and serving as parcel collection hubs for convenient pick-up of online orders.
“To ensure that Ascott remains a dominant lodging player in the new normal, we must be agile, continually adapt and develop new business strategies to future-ready our company. We are evolving our lodging products and services to cater to new customer segments, uncover alternative revenue streams as well as deliver greater value for our guests and business partners,” says Kevin Goh, CapitaLand’s CEO for Lodging and Ascott’s CEO.
“With the launch of Ascott’s ‘Work in Residence’, we are seizing opportunities on the rising telecommuting trend to offer a comprehensive solution for guests to live and work in a safe and private space,” says Leong Teng Wui, Ascott’s chief development officer.
Shares in CapitaLand closed 3 cents higher, or 1.1% up, at $2.78 on August 12.
