The Maranello-based carmaker’s first EV marks a major break from Ferrari’s heritage of combustion-engine sports cars. Former chairman Luca Cordero di Montezemolo, who left in 2014, also weighed in on the Luce, saying the vehicle risked destroying a legend of carmaking.
(May 28): Ferrari NV chief executive officer Benedetto Vigna said its first electric model, set to cost €550,000, is already getting orders from old and new customers after the car’s look triggered a wave of criticism.
The super-car maker this week offered a full glimpse of the Ferrari Luce for the first time. The battery-powered vehicle’s design, a departure from Ferrari’s traditional look, drew unfavourable comparisons to electric models already on sale. The company’s shares slumped.
“The Ferrari Luce has nothing to do with electric cars you have seen from other players,” Vigna said on Thursday at an event in Modena, Italy. “You have to see it and drive it to understand that it wasn’t copied — not the interiors, not the exterior, not the performance.”
