Take Fei Ye Ye Food Tradition in Singapore’s Chinatown Food Complex. Among its specialties are yu sheng, a traditional festive fish salad. Soo Mei Leong, who runs the stall with her husband, anticipates a 30% increase in Lunar New Year sales from 2021. More significant, she also projects those sales could be 10% higher than before the pandemic.
As the world marks the start of the Year of the Tiger on Feb 1, the question for Asia’s food and beverage industry: Will Lunar New Year be as good for business as it was before the Covid-19 pandemic?
This year, even as pandemic restrictions on travel and dining out continue in such destinations as Hong Kong and Singapore, there are signs of a continued recovery for many restaurants and businesses.
