Over October and November last year, PwC surveyed 4,410 CEOs, of which 36 are based in Singapore, with interviews conducted across the global regions of North America, Western Europe and Asia-Pacific.
Nearly 40% of CEOs surveyed in Singapore and globally believe their companies will not be economically viable in the next decade if they continue on their current path, according to Pricewaterhouse Cooper’s (PwC) 26th Annual Global CEO Survey.
PwC says this “stark datapoint” underscores a dual imperative facing CEOs today — the need to manage short-term external risks to drive profitability in order to survive, while simultaneously transforming their business to thrive in the longer term.
