Marina Bay Sands (MBS), which newly entered the rankings, came in second with a brand value of US$6.2 billion this year.
DBS Group Holdings (DBS) is Singapore’s most valuable brand in 2024 and has been so for 12 years running. This year, the bank’s brand value rose by 5% y-o-y to US$11 billion ($14.88 billion), according to Brand Finance’s 2024 annual report on the valuable and strongest Singaporean brands.
The consultancy firm begins its study by gathering individual perceptions about brands. Over 100,000 respondents around the world have been asked to provide their views. The number includes over 25,000 respondents in the Asia Pacific (APAC) region.
