According to the first-ever Corporate Reputation study conducted by Bloomberg Media, 53% of business leaders in Singapore strongly agree that corporate reputation is the cornerstone of brand differentiation and market leadership, notably higher than an average of 39% in other markets surveyed.
Singapore business leaders are enthusiastic about the advantages afforded by a strong corporate reputation. However, they believe maintaining image and perception are core to building a brand name — ahead of values like trust, credibility, actions and conduct.
In addition, Singapore’s business leaders place a significantly higher value on corporate reputation than their counterparts from Hong Kong, the US and the UK.
