JPMorgan’s branding will be visible during tonight’s match between Arsenal and Manchester United, the people said, asking not to be identified discussing confidential information.
JPMorgan Chase & Co. is to sponsor the most prestigious part of English football club Arsenal FC’s Emirates Stadium in London, according to people familiar with the matter.
The US banking giant becomes the first sponsor of Arsenal’s Diamond Club, a lounge that hosts wealthy fans who pay tens of thousands of pounds a season to watch the team, known as the Gunners, in luxury surroundings.
