To reach its goal, Flash Coffee is opening at a rate of four to five outlets a week, which will soon accelerate to 10 new stores weekly. The goal is to open 300 additional stores in the region by the end of the year, which will dwarf its current 60 stores.
Despite its name and product, Flash Coffee is in the real estate business, says co-founder Sebastian Hannecker. With a goal to open an outlet every 500m in every major Asian city, location is key for the growing coffee chain.
“It’s very, very important to get great locations with a lot of foot traffic that are also not too expensive. The key pillar of our concept is to save on rent and pass the savings on to the customer, to have high-quality coffee at very affordable prices. So, the main cost lever is really real estate,” says Hannecker in an interview with The Edge Singapore.
