However, that often means merchants may not be able to track the passage of the parcel and by the time a merchant gets a complaint from a customer that the goods were not delivered, arrived late or were damaged in the transportation process, the brand’s reputation would already have taken a hit.
Lost parcels and delayed deliveries are common issues in today’s digital world where e-commerce is booming and brands sell their products to global consumers through online platforms.
In most cases, merchants rely on third-party logistics companies to deliver their orders to save them the cost of creating their own in-house logistics team.
