What Recommend did was to temporarily integrate its offerings with the Grab app in Indonesia. This enabled Indonesia-based Grab users to procure services, such as air-conditioner servicing, plumbing, renovation works, interior design, architecture and construction, from the service providers also on the platform. These transactions were captured and reflected on Recommend’s back end.
SINGAPORE (May 13): If there is one thing that internet and app-oriented start-ups track closely regardless of the industry they operate in, it is the conversion rate. This metric measures how much user traffic is translated into a desired action, for instance, sales. The aim, obviously, is to have a high conversion rate in order to boost the chances of success.
Recommend Group, which operates platform apps in three Southeast Asian markets, has found a way to improve the conversion rate. The home maintenance and improvement services platform has run trials in Indonesia with Grab, a much bigger regional platform with services ranging from ride-hailing to food delivery.
