Simpliigood, also known as AlgaeMor, has partnered Singapore-based Sechel Asia to bring its products to Asia under a 50:50 joint venture called Simpliigood Asia.
SINGAPORE (June 26): Following the footsteps of companies like Impossible Foods and Beyond Meat, Israeli startup Simpliigood wants you to eat its food products made from spirulina – a type of algae. And Singapore will be its first market in Asia.
The fresh spirulina is packed tightly in a small pod, frozen, and shipped to stores and restaurants where it serves a growing population of urban consumers partial to superfood and vegan meat.
