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Banyan Group’s asset-light strategy paves growth runway as earnings and pipeline expand

Samantha Chiew
Samantha Chiew • 4 min read
Banyan Group’s asset-light strategy paves growth runway as earnings and pipeline expand
The stock is now an interesting one to watch as it executes an asset-light strategy that has unlocked growth across its portfolio. Photo: Banyan Group
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Banyan Group, formerly Banyan Tree Holdings, is one of the handful of homegrown brands that have made a name beyond the country.

The stock is now an interesting one to watch as it executes an asset-light strategy that has unlocked growth across its portfolio. The group is on track to open its 100th property this November — the Mandai Rainforest Resort in Singapore — and as of Dec 31, 2024, has close to 140 more hotels and resorts in the pipeline.

Banyan’s transformation story is not just about its rapid expansion; it is a shift in capital efficiency and brand leverage that is already showing up in the numbers.

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