SINGAPORE (April 8): Great Eastern Holdings today announced its rollout of Great Digital Advantage, a digital platform meant to serve customers into the digital future and in tandem, enhance agency efficiency, productivity and professionalism.
This comes as part of the initiatives it recently launched to help its agency force “take advisory and customer experience to the next level”.
In a Monday release, the insurance arm of OCBC Bank says it can now enjoy the distinction of being the ‘most digitalised’ insurer with its new platform, which it claims to have been well-received by both its customers and financial representatives thus far.
Digital capabilities currently available on the platform include GreatAdvice, an interactive financial planning tool based on a Life Storyboard concept; GreatPlanner, which provides an at-a-glance overview of financial representatives’ sales activities and results; and GreatPortfolio, which consolidates customers’ entire insurance policy portfolio for financial representatives to identify and “plug protection gaps” more effectively.
Great Digital Advantage also features a chatbot named Gerica, as well as a ‘Micro Learning’ e-learning capability to help financial representatives enhance their product knowledge and core competencies on the go.
Further, Great Eastern says it has ramped up its training and onboarding programmes with the pilot of its year-long onboarding programme #GreaterWay.
Infrastructure-wise, the company has invested in its upcoming agency premises at Paya Lebar Quarter to cater both for the expansion of its agency force, as well as the move of financial representatives from its Changi agency branch office.
“We have spared no expense to provide the ‘software’ and ‘hardware’ to help [our agency force] deliver on their promise. Great Digital Advantage is a game changer, transforming the way our agency force engages with customers, taking financial advisory and customer experience to the next level,” says Ben Tan, Managing Director of Regional Agency/FA and Bancassurance.
“Work is also underway for our Great Eastern Discovery Centre which will be housed at our headquarters here… On the solutions front, we will continue to design and offer innovative products to meet the evolving needs of our customers, adding to our comprehensive range. Slightly over a week from now, we will be rolling out two exciting investment-linked plans and there will be more in the pipeline before the middle of the year,” he adds.
Shares in Great Eastern closed 8 cents higher at $26.58 on Monday.
