“In most people’s minds, we are still a successful mobile phone brand, but this is not what Nokia is about,” Chief Executive Office Pekka Lundmark said in an interview ahead of the Mobile World Congress in Barcelona on Sunday. “We want to launch a new brand that is focusing very much on the networks and industrial digitalization, which is a completely different thing from the legacy mobile phones.”
Finnish 5G equipment maker Nokia Oyj has redesigned its logo to stop people from associating it with mobile phones — a business it left almost a decade ago.
The brand revamp, announced on Sunday, comes alongside a set of new strategic pillars intended to enable faster growth as the world increasingly adopts fifth-generation mobile technologies.
