Samsung’s rollout of more capable budget devices comes days after Apple released the US$599 iPhone 16e, a more accessible entry point for consumers interested in its ecosystem.
Samsung Electronics is expanding its range of devices supporting new artificial intelligence features with updated models in its more affordable A series.
Starting at US$299.99 ($405.39) for the Galaxy A26, the company’s new lineup adds a trio of 6.7-inch 5G handsets with AI improvements photo editing and Circle to Search.
Samsung is bringing elements of its flagship software to the rest of its portfolio, and the US$499.99 Galaxy A56 also adds enhancements for night photography and a Best Face feature that helps optimise group photos.
