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Ambani bets on 999 rupees phone to disrupt India's old internet network

Bloomberg
Bloomberg • 2 min read
Ambani bets on 999 rupees phone to disrupt India's old internet network
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Billionaire Mukesh Ambani’s group Monday announced an internet-enabled phone at an entry price of 999 rupees (US$12, $16.47) as the oil-to-retail conglomerate seeks to poach more budget device users from rivals to its growing consumer offerings.

India’s No. 1 wireless carrier Reliance Jio Infocomm will start beta trials for the first 1 million ‘Jio Bharat’ phones from July 7, according to a statement by the telecommunications unit of Reliance Industries.

The phones, amongst the cheapest in India, will be offered with unlimited voice calls and 14 GB of data for 123 rupees a month.

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