MICE refers to meetings, incentives, conferences and exhibitions, a sector that accounted for about 1% of Singapore’s gross domestic product before the Covid pandemic and 15% of international arrivals, according to the Tourism Board. In addition to industry conventions, MICE covers company gatherings such as off-site meetings, where staff from different locations join up for internal events.
Singapore’s Tourism Board is confident that the city-state will host a growing number of international conventions, exhibitions and other events now that borders have reopened and people are traveling freely again.
“The business community is eager for opportunities to meet and network in person,” Yap Chin Siang, the board’s deputy chief executive, said in a June 1 statement. “This desire, as well as the recent easing of our border restrictions, puts the MICE industry in good stead to recover strongly.”
