Starbucks is testing new store designs in the US as it looks to reverse a sales slump. A key element of the plan is to more clearly separate in-store and mobile ordering, including pickup shelves in some locations.
Starbucks is betting customers will linger and order more lattes if they can find a cozy spot to charge their phones and laptops.
“Imagine coffeehouses that are comfortable and warm with expanded seating options, power outlets and abundant food displays,” CEO Brian Niccol said Wednesday at the company’s shareholder meeting.
