Dr Eugene He, founder of longevity brand Invity, explains: “NAD helps powerhouse cells to generate energy for the body’s activities such as metabolism and DNA damage repair. Insufficient NAD levels would adversely affect those events resulting in ageing of cells, tissues, and organs including the skin.”
Move over hyaluronic acid. A new beauty buzzword is taking the skincare world by storm and is believed to be the next big thing in anti-ageing.
Nicotinamide Adenine Dinucleotide (or NAD for short) is a helper molecule or coenzyme in the body and is revered for its pivotal role in cellular energy metabolism. Beyond its traditional role as a vital component in the body’s processes, it has found its way into cutting-edge skincare brands promising a revolutionary approach to achieving youthful and radiant skin.
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