Just how organic is your organic moisturiser? How would you really know that your all-natural shampoo is completely chemical-free? For the well-meaning shopper, it can be hard to decipher what is truly eco-friendly with all the greenwashing that goes on in this loosely regulated industry.
Shweta Gupta and Darshana Balagopal promise ethical sourcing, sustainability and transparency for all their 1,000 curated products
We hope to encourage smart buying decisions and induce higher levels of mindfulness to the environment using fewer highly efficient products - co-founder Balagopal
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