In 2019, it expanded its footprint into Singapore with the opening of Amaris at Paragon, a scent utopia housing a collection of niche brands designed for sophisticated fragrance lovers.
In the vibrant landscape of Singapore’s perfume industry, multi-label perfume stores specialising in niche fragrances are quickly taking over department store brands. At the forefront of this olfactory revolution is Aura Prestige, a company deeply rooted in the art of fragrance distribution.
The beauty company began its journey in Indonesia, steadily expanding its footprint across Southeast Asian countries over the last decade. Initially focused on distribution, the company found success through various channels, including department stores, beauty chains like Sephora, and parfumeries. The evolution from distributor to retailer marked a significant shift in its approach to engaging with fragrance enthusiasts.
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