The outcome of this pandemic has also led to an emergence of a couple of trends observed by Yannis. The first was a clear return to science where consumers were researching more about viruses and the immune system, and really started trusting medicine. “People appreciate and understand why we don’t use any chemical preservatives in our products. As a result, more medical brands like ours were pushed into the spotlight,” he says.
When businesses were forced to temporarily close during Covid-19, thousands of men and women fell to their knees in frustration from not being able to schedule a laser treatment or face lift with Dr Yannis Alexandrides, an American and British board-certified plastic surgeon who is also the creator of skincare line, 111Skin.
“For the first time in 21 years, Yannis’ clinic was forced to close for a few months and this became a real issue for a lot of people. Our clients weren’t able to receive any clinical procedures and were looking for an at-home solution to amplify their skincare,” shares his wife Eva Alexandrides, CEO of 111Skin.
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