She says that The Powder Shampoo just inked a partnership with Sephora to retail its products in five countries within Asia early next year. From March, you can find it on Singapore Airlines
Paperwork is a chore, especially when registering a beauty brand in a foreign land. Beauty veteran Lynn Tan knows this too well, having made all the necessary applications with the US Food and Drug Administration (FDA) and European Union (EU) to retail The Powder Shampoo overseas. This was the only way to grow her brand globally and spread the sustainability message.
Today, the made-in-Singapore brand sells worldwide through its online platform and distributors in the UK, US, Netherlands, Indonesia and Hong Kong. Tan says: “To be able to sell in other countries, I have to make sure my product is registered. The European Union is one of the strictest in the world, even more so than the FDA. If you can sell in Europe, you can sell anywhere. So, now that I’ve got all the approvals done, I’m just waiting for big retail chains like Space NK and Selfridges to call me!”
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