“Korea is one of the best markets in the world for us — with steady growth year on year. This is no surprise because they are one of the biggest consumers of beauty and are very knowledgeable about skincare. For a small family-owned brand, it’s a privilege for Sisley to be on par with giants like Dior, Chanel and Estée Lauder.”
A brand lauded by politicians, celebrities and skincare aficionados, Sisley is globally recognised for its highly efficacious products and commitment to using natural plant extracts and essential oils. Internationally, it ranks in the top 10 list of best-selling skincare brands. And in Asia — which makes up half of its users — it does even better with a constant top five ranking.
Despite the disruption of Covid-19 in 2020, the Parisian skincare specialist performed 20% better than it did in 2019, says Nicolas Chesnier, regional managing director for the brand. “In 2020, we were gaining a strong foothold in Asia, thanks to our biggest market in China — we grew by 58%, where half of the sales are online. In 2021, it went up another 20% with a growing Tik Tok presence,” he recalls.
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