What lies in this youth-giving elixir is a fascinating story that predates a time when SK-II began to question why elderly sake brewers had wrinkled faces, but extraordinarily soft and youthful-looking hands. These hands were in constant contact with the sake fermentation process.
After 40 years of transforming the skin of millions of women around the world, SK-II is ready to take on a new generation of users. Global CEO, Sue Kyung Lee, tells us how.
Even after four decades in the business, Japanese skincare brand SK-II remains a market leader selling a bottle of its “Miracle Water” every three seconds around the world.
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