For the spirit investor, this means in as little as a year, it is possible to sell it in the open market for 15% to 20% more. “Whisky is an FMCG (fast-moving consumer goods). Supply is limited, and demand is high. It goes up in value and can be sold easily. In a relatively short time, you can make quite a lot of money by doubling your asset value after you liquidate,” he explains.
“If you are happy, you will drink a large glass of whisky. And when you are sad, you will drink thrice more than that,” jests Alexander Knight, the CEO and co-founder of Singapore-based Whisky Cask Club (WCC) which specialises in the investment of entire whisky casks from Scotland.
“In good times and bad, people drink. And some will find comfort in a good glass of whisky. Hundreds of millions of bottles worldwide are consumed every month, from blended whiskies to single malts. Scotland alone exports around 44 bottles of whisky every second, making that nearly 1.3 billion bottles a year,” he says.
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