This is the third outlet to open after the 2015 launch of its flagship at eponymous 67 Pall Mall in London’s St James district, followed by a 2021 opening of one in Verbier, Switzerland. There are plans to open two more outlets in France, namely in Bordeaux and Burgundy.
After a long four-year wait — delayed by the pandemic — London’s hugely successful wine club 67 Pall Mall finally opened its doors here on Feb 14, giving its already fully-subscribed list of 2,500 members a place to call home.
Housed within the penthouse of the Shaw Centre on Scotts Road — formerly the private residence of Shaw Organisation’s founder Tan Sri Dr Runme Shaw — the 15,000 sq ft fine wine outpost extends across levels 27 and 28, with floor-to-ceiling windows and terraced balconies that provide panoramic views of the Orchard Road skyline. According to London-based founder and CEO Grant Ashton, the cost alone to build this set-up hovered around $12 million.
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