So why isn’t bourbon more revered, like Scotch, by spirit connoisseurs? A lot of it has to do with marketing, says Stuart Fear, the Asian brand ambassador for Brown-Forman, globally the fifth largest spirit distributor focusing on premium American whiskeys like Jack Daniel’s, Woodford Reserve and Old Forester.
Bourbon is a barrel-aged American whiskey made primarily from corn and a great entry-level spirit for beginners. On the tongue, it’s smoother and more approachable than Scotch because of its sweeter taste and softer mouthfeel. Its depth of flavour is subtle yet complex — with hints of vanilla, oak, fruit, spice and honey — making it a great liquid for cocktail blends like a Manhattan, Mint Julep or Old Fashioned.
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