Just how premium? We’re talking bottles in the hundreds of thousands like Scotland’s single malt scotch Bowmore ARC-52 ($130,000), as well as Tales of The Macallan Volume 1: The Laird of Easter Elchies ($120,000), where only one bottle per brand has been made available for the Singapore market.
The popularity of rare whiskies has grown so much that even travel retail wants a piece of the pie. Ashish Gandham, MD of Beam Suntory’s global travel retail division, tells us why
In September, when Changi Airport Group partnered with Lotte Duty Free to launch World of Wines and Spirits (WOWS) — an online platform showcasing the world’s most internationally acclaimed, exclusive and premium wines and spirits — it pointed to a shift in consumers’ tastes for more prestigious and extremely rare labels.
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