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Speaking through images

Loewe’s Spring-Summer 2024 pre-collection campaign captures the distinctive personas of individuals and the captivating attire and accessories they adorn, brought to life by photographer Juergen Teller. The latest chapter in the ongoing creative exchange between Teller and Loewe’s creative director Jonathan Anderson, the campaign is embodied by a diverse and ever-evolving lineup of talents from music, film, art, and fashion. Embracing the essence of craftsmanship, which is a defining trait of Loewe, the campaign images are boldly torn out, superimposed against pristine white backgrounds, and then re-photographed. This campaign stars actresses Greta Lee, Maggie Smith (pictured), and Dakota Fanning, along with actor Mike Faist, artist Rachel Jones, model Fei Fei Sun, and Loewe’s global ambassadors — musician Taeyong and actor Josh O’Connor.